Monday, 1 November 2010

Results from Questionnaire (Audience Research)!

All these questions were a part of a questionnaire that was given to twenty people, who were within my target age range.

How much roughly would you be willing to spend on a music magazine?: This question came back with a the majority of people saying that they would be willing to spend £2.00 - £2.50, this could change depending how often they buy their music magazines.  NME is a magazine that is within ny audiences ideal price.

 How often do you buy music magazines?: There were three responses that were a quarter each, weekly, fortnightly and annually, using this data it would be sensible to release a magazine fortnightly. 

How do you Obtain your Music?: This data shows that  my target audience are more likely to download music rather than buy CD's.

How Often do you Attend Gigs?: This data shows how important gigs are to my target audience, more than half of the people asked attend within every month.

What Colours do you associate with Indie music? The main colours i received feedback for where blues and greens, some people also added with bright.

What three words come to mind when you think of the word indie?  The three most popular words where underground, vintage and new. I could use this data to come up with a title for my magazine.

Is there anything you dislike about the current magazines?  There were two responses; the prices and the lack of information on local gigs. Looking at this feedback, i think it would be sensible to show in depth information on gigs in a lot of areas.

On a scale of 1-5, 1 being important and 5 being irrelevant, how do you rate the following aspects of a music magazine?  In order of significance:Use of images, Featired articles on bands and albums, information on gigs, free gift and then Competitions.

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